Jeff the Great Boycotts The Oregonian (or, why the newspaper industry is dying)

Reading through the archives of this blog, you'll see that there are a few popular topics I like to write about. One of them is the downfall of the newspaper industry. I recently had an online conversation with the new Business section editor at The Oregonian which only strengthens my grim outlook for a dying industry.

As some of you know, I have been working hard to build my own startup company. Nearly 2 years now and we are finally getting some real traction. Big news is on the horizon. During this time, I have become aware of many other Portland startups. Unfortunately, it seems as if these companies don't get much attention from The Oregonian newspaper.

A recent example is when my company teamed up with another Portland startup, GadgetTrak, to produce an innovative project called "stolen camera finder." It was interesting enough for the New York Times, Economist magazine, Popular Photography magazine, TechCrunch, Gizmodo and others. We sent information to the Oregonian's tech business writer and I even spoke with him on the phone about the project during a call for a different story. Nothing, no story. Apparently the Oregonian is too good for a story that the New York Times and TechCrunch like.

However, the Oregonian did have space in their paper for a July story about an eccentric millionaire that has sunk nearly $1 million into the development of a shaving razor that sells for $100,000 each (yes, you read that correctly, one hundred thousand dollars). Then, in late August, the Oregonian did a follow up story with "news" that the company has now produced an $18,000 model of their high-end razor. According to the August 25th article, not a single unit had been sold at either price point.

In the meantime, real Portland startups are building world-changing products, earning revenues, hiring employees and otherwise succeeding. When was the last time you read about that?

So when the second razor article hit the Oregonian's web site, I took issue with both the author (who I respect greatly) and his boss, the Business Editor. Here is our Twitter exchange, archived thanks to a cool company called Storify (which isn't from Portland):

What is your take, Portland? Was I wrong to question the Oregonian's coverage of this gimmick razor business or do they in fact do enough coverage of Portland startups?

Update, 9/24/11: The Oregonian today published a story about Geoloqi, one of the companies I mentioned in the comments below because I felt they didn't get the attention they deserved. Here is the story.

Jeff the Great Says to Keep Your Eye on the Ball

Early stage startup founders have a problem. Early stage startup founders in Portland really have a problem. Too often, we look at venture funding as the goal, rather than a means to the end. Once you start focusing on raising money, you have failed.

I am currently in the process of raising financial backing for my early stage startup and sometimes I find myself taking my eye off the ball. Funding is not the goal. Building a wildly successful company that makes everyone involved rich is the goal. Every time I fail to focus on that, I am not taking a step forward.

The idea of investment dollars is to accelerate your company. Not to pay yourself more or to get a fancy office. Sure, those things *might* come with the territory, but they are not the goal. When you take an investment, that's when the work really begins.You now have more work and more responsibility. You just have some cash in the bank to help you through it all. If you take an investment and don't feel more pressure to succeed, I think something is wrong with you.

While high-fives may have gone around the Portland companies that have recently been funded, like ShopIgniter, PHP Fog and Urban Airship, I can guarantee you that the celebrations didnt' last long. They now have to work their asses off, and they know it. While I don't know the founders of these companies, I can confidently say that they were given that venture capital money because the investors knew they were focused on building wildly successful companies. They did not focus on getting funded. They saw funding as a means to the end.

As I network around the Portland startup community, I see too many of us that are focused on getting funding and not building wildly successful companies. I think part of the problem is that we read about all these funding events on TechCrunch and we fail to see all the hard work that has gone into those companies and we are not exposed to the greater vision they have. We don't see the pressure that those founders feel after the funding happens. We think its all ice cream sundays and stuffed animals. We want that TechCrunch recognition. We want ice cream and stuffed animals. It sounds so great, right?

All those companies on TechCrunch...funding wasn't the goal. Building a wildly successful company is the goal. They didn't accomplish anything by raising venture capital. Now that they have capital, they have to go accomplish something. Funding isn't the goal.

So next time we talk at a Portland area event, don't tell me about your fundraising efforts. Tell me about your product. About your customers. About your vision. Don't tell me how much you need. Don't say that if you just had X dollars, you would be set.

Make sure I do the same thing. If I start talking to you about my fundraising efforts, remind me that I need to focus on my product, customers and our vision. Don't let me take my eye off the ball. After all, I am writing this blog post as a reminder to myself.

Sure, we need money to realize our vision. Let's just not focus on that. Once we are focused on funding, we have failed. Our chances of building a wildly successful company are next to nothing once we take our eyes off the ball. Focusing on funding means your eye is off the ball.

Funding is not the goal. Building a wildly successful company is the goal.

Jeff the Great Creates Oregon Tumblr Directory

So I've been checking out a web site called Tumblr. Its basically between Twitter and a blog. Unlike Twitter, you can write more than a text message and can include pictures, video, etc. Unlike blogging, most people use it for short writing or simply to share a photo they like.

I signed up for ThePortlander.com as a way to get our news out to more Portlanders and Oregonians where they are, as opposed to waiting for them to come to us. If you are curious, we are at htt://theportlander.tumblr.com.

One thing I don't like about Tumblr is that they have not made it easy to find people to follow and interact with. Specifically, I can't tell where most people call home. So, I decided to create a Portland/Oregon Tumblr directory. If you are on Tumblr, please let me know using the below form. Once you do so, you'll see who else from Portland/Oregon is on Tumblr. When I get enough responses, I'll publish a full and active list somewhere.

Thanks!

Breaking News: Jeff the Great Runs for Elected Office

Here is the deal: I'm starting the country's shortest successful campaign for elected public office.

If you are an Oregonian, please write in "Jeff Martens" (and fill in the bubble) for Soil & Water Director Zone 3. There is no candidate on file so it is a 100% write in campaign. Think we can make history? I do...with your help!

I know I am not the only or first to think of this but who the hell cares! Vote for Jeff Martens and I'll promise to always wear booties on my shoes so that I never track soil or water into your house!

Change you can believe in!

Yes we can!

Jeff Martens for Soil & Water Director, Zone 3. Thanks for your vote!

Jeff the Great Makes Blood Secrets Required Reading

I recently reviewed a great book by a high school mentor of mine over on my web site ThePortlander.com Below is a reprint of my review of Blood Secrets: Chronicles of a Crime Scene Reconstructionist:


A few weeks ago ThePortlander introduced you to a new book by West Linn resident Rod Englert. Since then, I had the pleasure of reading the non-fiction work and can report that Mr. Englert has made Portland proud. This is one great read, and I hope for more.

Chief Deputy (Ret.) Rod Englert is a 44 year veteran of law enforcement, most recently of the Multnomah County Sheriffs Office. After graduating from the Los Angeles Police Academy and spending a number of years with the Downey, CA police department, Englert moved his family and career to Portland, OR where he joined Multnomah County as a deputy. Over the next few decades, his life and career would take the path of a master detective, crime scene expert and the father of modern blood spatter analysis.

His book, Blood Secrets, is not only about blood spatter analysis and crime scenes, it is about the extraordinary life of Mr. Englert. It is this style of storytelling that keeps the reader engaged and interested in every turn of the 268 page hardcover. Along with his co-author Kathy Passero, Englert walks readers through what drew him to law enforcement as a kid, the mistake he made as a rookie cop that led him to blood spatter analysis and the celebrity cases that he has been involved in.

As someone that has known Rod for more than 15 years, I was aware that he was involved in modern America’s best known crime case, the O.J. Simpson trial, but I had no idea that he was also involved in the celebrity cases of Robert Blake, Bob Crane, Ennis Cosby and Selena Quintanilla-Perez. This portion of the book presents details that you have never heard from the media.

It isn’t just the celebrity cases that really make this book. It wasn’t even the details of the other fascinating cases that Englert has worked on. It was the little things like the tale of being arrested as a kid that ultimately lead to his career in law enforcement, and the story of a Portland area high school student that helped solved a key puzzle in a celebrity trial and cementing her interest in detective work. Those personal details take Blood Secrets from being a technical true crime text book and elevate it up to a popular memoir about an interesting life and career.

There is one slow section of the book while the author describes the details and intricacies of blood spatter evidence. Unless you are in law enforcement or have a deep interest in crime scene analysis, you may struggle in these pages. This detail, however, is necessary and I applaud Englert for including it. Not only does this knowledge help the reader understand the details of crimes Englert describes in later chapters, it shows would-be CSI’s that detective work isn’t always high tech and can sometimes be as simple as it is complex.

I strongly recommend this book to many different types of readers. It is an obvious pick for anyone in law enforcement or those that enjoy true crime. It is also a great selection for those of us that love to read about the interesting lives of others, learning more about how they got to where they are today. Finally, if you live in the Portland area, pick up this book and support a local author!

Rod Englert will be reading from and signing his book Blood Secrets: Chronicles of a Crime Scene Reconstructionist on Thursday, May 27th, 7pm at the Beaverton Powell’s.