Jeff the Great Updates His Reading List

I've completed a few books and have another I am about to start. Figured I'd share and get your suggestions on what to read next!

Charlie Wilson's War

I started this book because I thought the story would make a better read than a movie. Charlie Wilson's story IS interesting but it was a tedious read near the second half of the book. If you have little time for reading, skip the book and watch the movie.

Completed: Made to Stick

This book exceeded my expectations. It is all ready my favorite type of book but it was written better than most. Lots of examples that are super interesting and I learned a TON. I suggest it to anyone that is looking to improve the message you give about your business, church, project, or even your personal brand.
Just Starting: The Big Swtich

I am just about to start this book today and don't know much about it. I think it is about how technology has changed and continued to influence our world. I am excited about it as I won a signed, pre-release copy from http://www.techcrunch.com!

So, after The Big Switch, what should I read next?

-Jeff the Great


Jeff the Great Raises $1 Billion for Nike!

If you didn't pay very close attention to the business news this week, you may have missed a substantial story.

Nike has filed papers that outline their plan to raise approximately $1 billion in cash....very soon.

What makes this really interesting is that Nike is already flush with cash. Their latest quarterly report shows just shy of $2 billion in cash and equivalents. If I am not mistaken, they are adding to their coffers every quarter.

So why do they need to raise their envious cash positions from $2b to $3b? Sit down for this one: rumor is the are putting together an offer to buy rival Adidas (which owns Reebok).

This is going to be fun to watch! If the Adidas rumor is just that and untrue, Nike must have something else BIG up their sleeve. Stay tuned!

-Jeff the Great