I had the displeasure of going out to a movie the other night. The company was great (my amazing wife), the seats were comfortable, and the movie was okay.
The displeasure came from two things. First, the food and beverage prices! It's been a while since I've been out to the movies, thanks to technology, and I was shocked at how expensive things have gotten! Theaters have always been over priced, but $4 for a medium soda.....are you kidding me?
To make matters worse, my wife and I were forced to wait in line for a good 5 minutes even though the place was darn near empty. Would it kill them to at least serve me my $4 diet coke in a speedy manner? I counted 16 registers at the concession stand, but only 1 person working.
So they don't only do they bring in bundles of cash from snacks, they save a ton of money by making some poor 16 year old minimum-wage-earning girl work all by herself when 3 or 4 people would have been appropriate.
Regal, UA, AMC, you better wake up to the real world. With technology advancing like it is, you can't afford to piss off customers like you did me.
-Jeff the Great